Hi, I’m Jaida. A change maker, community builder, and systems thinker.
I provide thoughtful change management communications for curious practitioners and organizations with the tools they need to create an impact in their industry.

Experience highlights
- Create change management plans to support the successful delivery and implementation of Workday Student with the University of British Columbia’s administrative units: VP Students, VP Academic & Provost, The Planning and Institutional Research Office, the International Student Initiative, and more
- Secured over $3.5 million dollars in WordPress and Drupal website design and support contracts
- Elevate content through social media, case studies, and blog publications at Kalamuna, a Drupal and WordPress inspired website design agency, and grew their publications and impact by 460% in 22 months
- Oversaw the Second Wave Dive community platform with over 300 design executives to enable strategic design leaders to make better decisions and increase their value from companies around the world
- Established a community of practice with over 150 local government planners to learn and share experiences that will enable greater uptake of gentle density in British Columbia
- Manage and implement website and brand redesigns with Create|Act, Willoughby Regulatory Services, and Small Housing BC
- Assisted in program development with Volta’s 45+ early-stage startup companies to ensure they have the tools and support they need to be successful
- Lead coordinator for over ten programs at Banff Centre for Arts and Creativity, these are some highlights:
- Opera in the 21st Century: Assisted with the productions No One’s Safe and Silent Light
- Truth and Reconciliation through Right Relations
- Spoken Word
- Writing Residencies
Expertise
| Services | Technical Skills |
|---|---|
| Change management services | –> Training tools: Confluence, Smartsheet, Canvas, Loom, & Thinkific |
| Communications strategy development | –> PM tools: Trello, Slack, Asana, Jira, Notion & monday |
| Digital content & campaigns | –> Analytics, Automations, & Social Media: Google Analytics, ConvertKit, Hubspot, Mailchimp, Hootsuite, Later, & Sprout Social |
| Community building & management | –> Community Tech Solutions: Circle, Discord, Mighty Networks, & NationBuilder |
| Executing large & small-scale projects | -> Google Workspace: Google Docs, Google Sheets, & Google Slides |
| Writing & editing: publications, proposals, and reports | –> Graphic Design Software: Canva, Adobe InDesign, Figma, & Illustrator |
| Website design & brand development | –> CMS: WordPress, Shopify, Drupal, HTML, & CSS |